About Us

There are those who see in the decline of the chain bookstore model that more independent bookstores will develop to fill the void.  In reality, the neighborhood or hometown bookstore is a vital entry to the US economy as well as a link between the writer and his/her public.  Today, however, in the midst of increasing demands on the time of all consumers, the Internet has stepped in to provide an option so that many may not only have the opportunity to be heard, seen and read, but the chance to hear, see and read.

A recent study by the Book Industry Study Group (BISG), reported that the printing industry has experienced and will continue to experience steady and reliable growth.[1] Much of this growth is in the area of electronic publishing and e-book sales.

At Effen Entertainment and with each of our imprints, Augusta-HeritagePress.com, HeartofValentine.com, CrookedRiverStudio.com, and WaterStreetGallery.com, we are motivated by only one objective, to help artists and authors produce quality results quickly and efficiently, while maintaining the highest standards of our industry and providing exceptional entertainment.

To this end, we at Effen Entertainment take an active role in the solicitation of manuscripts and collections of original and creative work that is in need of a publisher, studio or gallery that will allow for connecting with customers.

Our Publisher and Chief Operating Officer, a member of the Small Publishers Association of North America (SPAN), joined the publishing industry in 1984. A published novelist, he understands the demands, uncertainties and concerns of authors first hand and as all writers must indeed be readers, he possesses a passion for the consumers of word and image as well.


[1] The Book Industry Study Group (BISG) is the leading U.S. book trade association and is located at 370 Lexington Avenue, Suite 900 New York, NY 10017